THE POTENTIAL OF ARTIFICIAL INTELLIGENCE (AI) TO IMPROVE ELECTRONIC WORD-OF-MOUTH’S (eWOM) EFFICACY. bastina [Internet]. 11. Oktobar 2024. [citirano 20. Septembar 2026.];34(64). Dostupno na: https://test.aseestant.ceon.rs/index.php/bastina/article/view/53856