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Vol. 22 Br. 1 (2025)

Objavljeno april 29, 2025
The European Journal of Applied Economics

Originalni naučni članak

Sonja Jovanovic, Lazar Dražeta, Bogdan Dražeta, Aleksandar Petrović
1-17
BUSINESS PERSPECTIVE ON EXPLORING THE INTRIGUING VISTAS OF ARTIFICIAL INTELLIGENCE: Istraživanje intrigantnih vidika veštačke inteligencije
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Marijana Seočanac
18-31
SMART HRM 4.0: THE DIGITAL TRANSFORMATION OF HUMAN RESOURCE MANAGEMENT IN TOURISM
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Aleksandar Mihajlović, Jelena Gajić
32-52
HIGHER EDUCATION IN THE DIGITAL MARKETING AGE: EVALUATING THE COST-EFFECTIVENESS OF INSTAGRAM CAMPAIGN AD FORMATS USING A/B TESTING
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Vinnandra Putri Kharisma, Andrian Huruta
53-70
DIGITALIZATION AND ECONOMIC GROWTH NEXUS IN THE ASEAN REGION
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Milena Nikolić, Marija Marković Blagojević, Danka Milojković
71-85
SOCIAL NETWORKS AS A TOOL FOR DIGITAL MARKETING IN BANKING IN SERBIA
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Dejan Brcanov, Viktorija Petrov, Karlo Bala
86-97
CLUSTER ANALYSIS OF RESEARCH AND DEVELOPMENT CAPACITY IN EUROPE
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Tijana Radojević, Danica Rajin, Jelena Nikolić, Semih Yildirim
98-117
THE WTO'S INFLUENCE ON THE GLOBAL ECONOMY AND MODERN BUSINESS DYNAMICS
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Danica Pavlović, Boris Korenak, Nikola Stakić
118-129
ENHANCING RISK-ADJUSTED RETURNS FOR RETAIL INVESTORS: AN EXPLORATION OF DUAL MOMENTUM STRATEGIES IN GLOBAL SECTOR ETF INVESTING
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Emre Ozan Aksoz, Furkan Hafif
130-144
INVESTIGATION OF PERCEIVED RISKS IN HOLIDAY PURCHASES FROM WEB-BASED TRAVEL INTERMEDIARIES ACCORDING TO DEMOGRAPHIC CHARACTERISTICS
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Velisav Marković, Olivera Avramović
145-155
EQUAL PAY FOR EQUAL WORK OR WORK OF EQUAL VALUE: CONCEPT AND APPLICATION
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