Sažetak
The COVID-19 pandemic declared by the World Health Organization (WHO)
on March 11, 2020, caused unimaginable shocks on the demand side, especially with
consumer goods (Fast-Moving-Consumer-Goods - FMCG). Anti-pandemic measures
such as lockdown policy, reduced contacts, and keeping physical distance have caused
the accumulation of basic food, a decline in demand for secondary products, and an
increase in the share of electronic retail. In this regard, this paper aims to project the
placement of consumer products during the COVID-19 pandemic on the market of the
Republic of Serbia. The research will include a comparison of the situation on the
domestic market in 2019, that is, the period preceding the pandemic, with the period
March-August 2020. Based on two possible scenarios for the end of the COVID-19
pandemic, a projection of domicile GDP and sales volume of consumer products is
going to be performed. The results of the research will indicate to trade policymakers
and competent institutions what measures need to be taken for the revenue and
profitability of the retail sector to reach the level they achieved in the period before the
pandemic. The paper also presents suggestions for future research related to the subject
matter.
Ključne reči
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Reference
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