CREATIVE ECONOMY - EXPLORING THE CONCEPT AND EUROPEAN PERSPECTIVE

Sažetak

In recent times, our environment and the way we produce and consume
cultural goods and services are changing radically due to the strong influence of
globalization, faster communication channels, global connectivity and the
implementation of new information and communication technologies. In the conditions
of convergence of economic, social, cultural and technological changes, the importance
of strengthening creative potentials and capacities to achieve economic and other gains
is very much recognized, so new development strategies are needed in this area. In such
circumstances, the concept of "creative and cultural economy" is popularized
worldwide as the interface between culture, economics and technology. Our world is
increasingly dominated by images, sounds, symbols and ideas that create new jobs,
wealth and new culture. Because of this, economic development can no longer be
considered unilaterally, only through the accumulation of economic capital, but as a
three-dimensional space whose dimensions are the size, structure, and the change in the
relationship between economic and creative resources. In this paper, the author deals
with theoretical and applied aspects of the creative economy development. The obtained
results indicate a significant economic potential that the creative economy brings within
the European Union, primarily in terms of employment and contribution of enterprises
within the creative sector. The research aims to interpret data, describe facts,
processes, and objects and empirically confirm their connections and relationships
using a descriptive method and a compilation method.