Challenges and usage of cryptocurrencies in tourism

Abstract

Тhe paper will present examination of the attitudes and opinions of the participants in the tourist market of the Republic of  Serbia about cryptocurrencies and their willingness to accept them in their work, business and travel. The methods used in the research are: hypothetical-deductive, structured (closed type) questions, dichotomic single choice questions; both nominal and interval measurement scales. Research should contribute to a better understanding of the functioning of digital currencies in the tourism sector and a closer understanding of the challenges and prospects for their application. Survey conducted showed that respondents are familiar with blockchain technology and cryptocurrencies, but mostly did not use them but have a positive attitude towards hotels and restaurants that accept them.